Search Engine Optimisation

Search Engine Marketing

Web Site Development

 

Search engine optimisation link building

Directory submissions

Building link popularity is an extremely important aspect to search engine optimisation. Without a quantity of good quality links, the important search engines will pass you by without really noticing your site. The best place to start this process is submitting your site to directories, which will achieves two things. In most cases you get a genuine link from a page with similar content and link text of your choice. Secondly, your site will be visible to potential visitors.

Submitting to hundreds of search engine is a good idea to start your marketing campaign on its way, however don't put too much importance on this as around 98% of web search traffic goes to the handful of major search engines such as Google, Yahoo, MSN and ASK ( + Mata search engines which use these SE data sets) . Also don't . If your not listed in those sites then your missing the target. To best way to ensure you get listed in these search engines, is to have quality links pointing to your site i.e. from directories. With good quality links in place your site will be crawled and indexed by the major engines in very little time, plus those directory links will go towards you back link value, while the links that are stored in the minor search engine data bases will not be seen by other search engines and will not count towards your back link value.

Things to look out for: Ensure that you do actually get a link, many directory sites link to your site through server referral programs, which loose the value of a link. To check for this firstly look at the status bar when you hover over a link, if it doesn't say the link goes to the listed web site then there is no link, secondly if you get the listed site appearing in the status bar, right click the link and select properties, again if the target is not the listing URL then there is no link.

Use the potential of good links. Some search engines will value the link text for the link that points to your site, so be sure to get some of your theme keywords in the link text. Don't use the exact same text for every link that you build, especially if the text is greater than 5 words. Search engines are becoming very sensitive to duplicate content and this will continue to be the case for some time.

Building reciprocal link neighborhoods. Reciprocal links have long been the corner stone of most link building strategies, however with today's search engines becoming more and more intelligent, the value of these links is ever more dependent on the page content that support the link. Ensuring that your link partners are of similar theme will create a mutually beneficial effect. Beware of your outbound links, as they will say more about your site than your inbound links and linking to poor neighborhoods will degrade your site appeal.

Don't waste time linking from sites that have more than 100 links per page and very little text.

Site	Ranking & inclusion	URL	Title	Description	Keywords
iSSS	Check	http://www.isss.co.uk	ASP eCommerce development.	Custom web-site development and Search engine optimisation services, includes directory submissions and managed pay per click marketing campaigns	search engine optimisation SEO optimization development bespoke custom ebay shop web site url
Hammezon	Check	http://www.hammerzon.com	Hammerzon directory	Human edited reference directory for education, business, sport, leisure and more. Submit URL for consideration.	reference directory index human url submit education business free link
Discount-online-shopping	Check	http://www.isss.co.uk/promo/default/	UK shopping directory, toys and as seen on TV gadgets	UK online shopping directory for radio control toys, as seen on TV products, gifts and houshold gadgets.	gifts toys fitness exercise machines gadgets abs health discount uk shopping
Christmas-gifts-ideas	Check	http://www.isss.co.uk/promo/xmas/	Christmas gift ideas UK	Xmas gift ideas for all the family and friends. find gifts and chrismas tips including buying for women guide.	christmas gifts presents ideas tips toys games gadgets moms dads kids childrens
Health fitness advisor	Check	http://www.isss.co.uk/healthfitnessslimming/	UK Health and fitness	Health and fitness advice for all ages. Calculate your body mass index and com-lete the online lifestyle check	fitness health diet blood pressure body mass index calculator tools advice
iOSSS com	Check	http://www.iosss.com	Online auction site seller tools and resources	Tools and tips for selling online from Auction selling tips to business planning and online sale software tools reviews	seller ebay auction tools resources assistance info online retail wholesale tips