Search Engine Optimisation

Search Engine Marketing

Web Site Development

 

Search engine optimisation link building

Directory submissions

Building link popularity is an extremely important aspect to search engine optimisation. Without a quantity of good quality links, the important search engines will pass you by without really noticing your site. The best place to start this process is submitting your site to directories, which will achieves two things. In most cases you get a genuine link from a page with similar content and link text of your choice. Secondly, your site will be visible to potential visitors.

Submitting to hundreds of search engine is a good idea to start your marketing campaign on its way for new sites, however don't put too much importance on this and don't rely on this method as along term solution, because repeated submissions will cause more damage than benefit. Also as Around 98% of web search traffic goes to the handful of major search engines such as Google, Yahoo, MSN and ASK ( + Mata search engines which use these SE data sets), submitting to the hundreds of small search engines will not return much value. The best way to ensure you get listed in the major search engines, is to have quality links pointing to your site i.e. from directories. With good quality links in place your site will be crawled and indexed by the major engines in very little time, plus those directory links will go towards your back link value. Another factor which reduces the value bulk submissions to search engines is that the links that are achieved are mierly records in search engine data bases which are available for user queries but will not be seen by other search engines and will not count towards your back link value.

Things to look out for when submitting to directories: Ensure that you do actually get a link, many directory sites link to your site through server referral programs, which loose the value of a link. To check for this firstly look at the status bar when you hover over a link, if it doesn't say the link goes to the listed web site then there is no link, secondly if you get the listed site appearing in the status bar, right click the link and select properties, again if the target is not the listing URL then there is no link.

Use the potential of good links. Some search engines will value the link text for the link that points to your site, so be sure to get some of your theme keywords in the link text. Don't use the exact same text for every link that you build, especially if the text is greater than 5 words. Search engines are becoming very sensitive to duplicate content and this will continue to be the case for some time.

Building reciprocal link neighborhoods. Reciprocal links have long been the corner stone of most link building strategies, however with today's search engines becoming more and more intelligent, the value of these links is ever more dependent on the page content that support the link. Ensuring that your link partners are of similar theme will create a mutually beneficial effect. Beware of your outbound links, as they will say more about your site than your inbound links and linking to poor neighborhoods will degrade your site appeal.

Don't waste time linking from sites that have more than 100 links per page and very little text, they may be considered as link farms, also the pagerank value gained from one link will be divded between the whole number of links i.e A link from a PR2 page with 5 total links will give an aproximate value of 0.34 (2/5*0.85). Where as a link on a PR5 page with 100 links will only provide a value of 0.0425 (5/100*0.85). These are rough calcualtion designed to illustrate the principal of pageRank and do not account for the many factors which are invovled with pageRank calculations.

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